Hi, I’m

Hi, I’m

Hi, I’m

Yidan

Yidan

Yidan

, a product designer

, a product designer

, a product designer

with 3 years of experience delivering end-to-end, customer-facing product experiences across AI-driven products and education platforms.

Making practical design decisions that balance user needs and business objectives under real product constraints.

Making practical design decisions that balance user needs and business objectives under real product constraints.

Master’s degrees in Human–Computer Interaction and Design, and in Teaching

Master’s degrees in Human–Computer Interaction and Design, and in Teaching

Master’s degrees in Human–Computer Interaction and Design, and in Teaching

Previously worked at Articulate.AI, building an educational AI chatbot

Previously worked at Articulate.AI, building an educational AI chatbot

Previously worked at Articulate.AI, building an educational AI chatbot

CASE STUDIES

AI Chatbot

AI Chatbot

WebApp

WebApp

EdTech

EdTech

0-1 Product Design

0-1 Product Design

Supports personalized conversational English learning and real-world exam preparation with an AI-powered chatbot.

Supports personalized conversational English learning and real-world exam preparation with an AI-powered chatbot.

Launched

Launched

Family-Centered Experience

Family-Centered Experience

Multi-User Experience

Multi-User Experience

Cross-Platform Design

Cross-Platform Design

0-1 Product Design

0-1 Product Design

Strengthens immigrant family connection through shared bedtime storytelling while helping parents improve their English.

Strengthens immigrant family connection through shared bedtime storytelling while helping parents improve their English.

Orbit

Orbit

Multigenerational Design

Multigenerational Design

AI Safety

AI Safety

Smartwatch App

Smartwatch App

A smartwatch app that detects AI voice-cloning scams in real time and helps families stay connected and protected through shared alerts.

A smartwatch app that detects AI voice-cloning scams in real time and helps families stay connected and protected through shared alerts.

AI Scam Detection

03

UX DESIGNER & RESEARCHER

AR Experience

AR Experience

Speculative Design

Speculative Design

Context-Based AI Interaction

Context-Based AI Interaction

An AR experience powered by context-aware AI to bring orca conservation into daily life.

An AR experience powered by context-aware AI to bring orca conservation into daily life.

Connecting people with endangered orcas through AR

04

RESEARCHER & UX DESIGNER

PLAYGROUND

PLAYGROUND

PLAYGROUND

I teach

to empower

others

I code

to make

ideas real

I prototype

to discover

what’s possible

I teach

to empower

others

I code

to make

ideas real

I prototype

to discover

what’s possible

I teach

to empower

others

I code

to make

ideas real

I prototype

to discover

what’s possible

I teach

to empower

others

I code

to make

ideas real

I prototype

to discover

what’s possible

I teach

to empower

others

I code

to make

ideas real

I prototype

to discover

what’s possible

ABOUT

ABOUT

ABOUT

Yidan

Yidan

Yidan

“ee-dahn”

“ee-dahn”

“ee-dahn”

I recently completed a Master’s in Human-Computer Interaction and Design at the University of Washington.

I recently completed a Master’s in Human-Computer Interaction and Design at the University of Washington.

I recently completed a Master’s in Human-Computer Interaction and Design at the University of Washington.

Strengthened human-centered design & systems thinking

Strengthened human-centered design & systems thinking

Strengthened human-centered design & systems thinking

2024 - 2025

2024 - 2025

2024 - 2025

I worked as a founding product designer and instructional designer at a startup building an AI-powered English-learning chatbot.

I worked as a founding product designer and instructional designer at a startup building an AI-powered English-learning chatbot.

I worked as a founding product designer and instructional designer at a startup building an AI-powered English-learning chatbot.

Built user-centered experiences with cross-functional teams

Built user-centered experiences with cross-functional teams

Built user-centered experiences with cross-functional teams

2022 - 2024

2022 - 2024

2022 - 2024

I earned a Master’s degree in Teaching from Columbia University, where I designed engaging learning experiences that inspired students both inside and outside the classroom.

I earned a Master’s degree in Teaching from Columbia University, where I designed engaging learning experiences that inspired students both inside and outside the classroom.

I earned a Master’s degree in Teaching from Columbia University, where I designed engaging learning experiences that inspired students both inside and outside the classroom.

Developed deep empathy & clear communication

Developed deep empathy & clear communication

Developed deep empathy & clear communication

2020 - 2022

2020 - 2022

2020 - 2022

I earned a Bachelor’s degree in Media Advertising, exploring web and graphic design, interior design, creative writing, film production, and marketing.

I earned a Bachelor’s degree in Media Advertising, exploring web and graphic design, interior design, creative writing, film production, and marketing.

I earned a Bachelor’s degree in Media Advertising, exploring web and graphic design, interior design, creative writing, film production, and marketing.

Rooted in creative design & visual storytelling

Rooted in creative design & visual storytelling

Rooted in creative design & visual storytelling

2016 - 2020

2016 - 2020

2016 - 2020

What others say about me

Yu Zhou

Founder & CEO

Yidan stepped into the lead role with a strong capacity to align engineers and specialists around what drives product value. She set a clear pace, communicated decisively, and made design choices that strengthened both usability and long-term potential. The materials she created became central to my pitch and helped secure support from our partners.

Yu Zhou

Founder & CEO

Yidan stepped into the lead role with a strong capacity to align engineers and specialists around what drives product value. She set a clear pace, communicated decisively, and made design choices that strengthened both usability and long-term potential. The materials she created became central to my pitch and helped secure support from our partners.

Yu Zhou

Founder & CEO

Yidan stepped into the lead role with a strong capacity to align engineers and specialists around what drives product value. She set a clear pace, communicated decisively, and made design choices that strengthened both usability and long-term potential. The materials she created became central to my pitch and helped secure support from our partners.

Sarah Posner

Product Designer

Yidan is an ideal teammate. She is incredibly hardworking, dedicated, and can be relied on for both creative ideas and technical expertise. I feel very lucky to have been able to collaborate with her on multiple projects, including our masters capstone project at the University of Washington. If you have the opportunity to work with Yidan, take it!

Sarah Posner

Product Designer

Yidan is an ideal teammate. She is incredibly hardworking, dedicated, and can be relied on for both creative ideas and technical expertise. I feel very lucky to have been able to collaborate with her on multiple projects, including our masters capstone project at the University of Washington. If you have the opportunity to work with Yidan, take it!

Sarah Posner

Product Designer

Yidan is an ideal teammate. She is incredibly hardworking, dedicated, and can be relied on for both creative ideas and technical expertise. I feel very lucky to have been able to collaborate with her on multiple projects, including our masters capstone project at the University of Washington. If you have the opportunity to work with Yidan, take it!

Julia Evans

Product Manager

I had the opportunity to work closely with Yidan on several design projects, most notably a 6-month project. I found her to be a quick learner with exceptionally high standards for quality and attention to detail, consistently elevating the team’s work and delivering value. Her thoughtful approach and reliability make her a strong contributor to any design effort.

Julia Evans

Product Manager

I had the opportunity to work closely with Yidan on several design projects, most notably a 6-month project. I found her to be a quick learner with exceptionally high standards for quality and attention to detail, consistently elevating the team’s work and delivering value. Her thoughtful approach and reliability make her a strong contributor to any design effort.

Julia Evans

Product Manager

I had the opportunity to work closely with Yidan on several design projects, most notably a 6-month project. I found her to be a quick learner with exceptionally high standards for quality and attention to detail, consistently elevating the team’s work and delivering value. Her thoughtful approach and reliability make her a strong contributor to any design effort.

Derrick Bast

Senior Manager

I’ve been deeply impressed by Yidan’s ability to take ownership, cut through complexity, and deliver solutions that meaningfully improve the work. She collaborates with intention, communicates with clarity, and consistently brings a level of rigor that strengthens every project she touches.

Derrick Bast

Senior Manager

I’ve been deeply impressed by Yidan’s ability to take ownership, cut through complexity, and deliver solutions that meaningfully improve the work. She collaborates with intention, communicates with clarity, and consistently brings a level of rigor that strengthens every project she touches.

Derrick Bast

Senior Manager

I’ve been deeply impressed by Yidan’s ability to take ownership, cut through complexity, and deliver solutions that meaningfully improve the work. She collaborates with intention, communicates with clarity, and consistently brings a level of rigor that strengthens every project she touches.

Howard Williams

Education Professor

I still remember the demo class Yidan led. The way she structured the lesson drew her peers in immediately, and the room stayed attentive and involved throughout the session. It was clear she understood how to design a learning experience that invites participation and makes students want to contribute.

Howard Williams

Education Professor

I still remember the demo class Yidan led. The way she structured the lesson drew her peers in immediately, and the room stayed attentive and involved throughout the session. It was clear she understood how to design a learning experience that invites participation and makes students want to contribute.

Howard Williams

Education Professor

I still remember the demo class Yidan led. The way she structured the lesson drew her peers in immediately, and the room stayed attentive and involved throughout the session. It was clear she understood how to design a learning experience that invites participation and makes students want to contribute.

James Xian

Software Engineer

I worked closely with her, and I was continually inspired by the strength of her creative thinking. I watched her turn bold ideas into clear, feasible design solutions that moved the work forward.

James Xian

Software Engineer

I worked closely with her, and I was continually inspired by the strength of her creative thinking. I watched her turn bold ideas into clear, feasible design solutions that moved the work forward.

James Xian

Software Engineer

I worked closely with her, and I was continually inspired by the strength of her creative thinking. I watched her turn bold ideas into clear, feasible design solutions that moved the work forward.

When I’m not designing, I…

hike

play Guzheng

snowboard

cook???

chill with dogs

photograph & film

hike

play Guzheng

snowboard

cook???

chill with dogs

photograph & film

hike

play Guzheng

snowboard

cook???

chill with dogs

photograph & film

Thanks for visiting my protfolio.

Thanks for visiting my protfolio.

Thanks for visiting my protfolio.

Let's connect and chat

Let's connect and chat

Let's connect and chat

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!

!

Yidan

Yidan

Yidan

Made with love by Yidan Gong

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